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Absurd Racism Claim And Attacks On Chinese Culture

Claims of racism hurled at Sports Illustrated’s swimsuit issue degrade minority cultures in China more than the photos themselves.

This year’s Sports Illustrated swimsuit issue was photographed internationally in eight locals and included local flavor of each local. As such, it has been accused of racism by some notable bloggers, and the story has spread into mainstream media outlets.

The claims of racism go to such absurd lengths as to actually denigrate minority culture in China. Jessica Gomes was photographed standing with some members of a minority ethnic group in Guilin wearing traditional attire. Anne V was photographed on a raft on the Li River guided by a Chinese person.

Dodai Stewart at Jezebel thinks that the Chinese people look “quaint, backward and impoverished.” By included photos of minorities in their traditional attire or of raft guides, they “cement(ing) stereotypes, perpetuat(ing) an imbalance in the power dynamic.” Why didn’t China include some of the skyscrapers and “modern cities that make New York look rickety” where ancient hutongs are being knocked down to make way for restaurant and bar streets?

For Stewart’s argument to make sense, you have to make a terribly closed-minded value judgment on the relative value of minority traditions versus modernization. The photos can only be viewed as racist if they are portraying one race in a negative light in comparison to the model. How is it that the local Guilin people are being harmfully misrepresented wearing the same clothing that they have worn for hundreds of years and still wear today?


There’s nothing shameful about the minority people’s heritage and culture. The only problem withthe photo is that the caption doesn’t say what minority is represented. China has 56 government-recognized ethnic groups, with the Han majority making up 91% of the population. Minority ethnic groups are referred to as 少数民族 (shao shu min zu),and their traditions and culture are a national treasure in China that should be encouraged and protected. Having traveled through Guizhou, Yunnan, and Xinjiang, where there are large concentrations of minority ethnic groups, I have found that architecture, attire, cuisine, and other cultural aspects of China’s 55 minority groups are some of the most beautiful things in the country, which is probably why Sports Illustrated decided to include them in some of the photos.

The Li River and the karst mountains in its midst are also some of the most beautiful things in China, which is why they used that backdrop for some photos. But why is there a Chinese person guiding the raft the model is riding? According to Stewart, it creates the image of,“A white person relaxing, a person of color working. Tale as old as time. A non-white person in the service of a white person.”

Would Stewart rather have had a white person do the work and put the Chinese guy out of a pay day? Having been to Guilin, I know first hand that the people who guide tours down the Li River are all Chinese. A Chinese person guided the boat that I was on. The vast majority of people who live in China are Chinese, so it’s only natural that Chinese people would get the jobs as guides.

Once again, this attack on Sports Illustrated comes back to a feeling of pity Stewart feels on the Chinese subject. He’s so poor. “They didn’t have to use a dude with dental issues on a river raft,” Stewart wrote.

It’s unclear whether Sports Illustrated made dental health a qualification for the guide in the photo shoot, but dental health is certainly not a qualification for being a good raft guide. It all comes back to the fact that Stewart is uncomfortable seeing some indications of the poverty of China’s countryside.

Her major criticisms of the photo shoot come down to claims that it makes China–and the other locals–look poor compared to the West when each of the locals she mentioned also includes examples of bustling cities. She wants us to look at the cities and ignore the realities of daily life for hundreds of millions who have been left behind by China’s economic growth.

She wants to whitewash the truth. The fact is, while government investment in China has largely been focused on Eastern megacities like Shanghai, Beijing, and Guangzhou, the majority of the population living in the countryside still hasn’t been so blessed. Students in poor provinces where the government has spent little on education have to bring their own desks to school. Small and unsafe school buses crash in rural China killing students due to overcrowding, while advanced buses with safety features are reserved for transporting teachers.

But let’s forget the truth. Just take a picture in front of the Shanghai World Financial Center and talk about how all Chinese are doing great. China is doing much better since it reformed its economy, but it hasn’t caught up to America or Europe, not even for the Chinese middle class.

There’s nothing shameful about guiding a raft down the Li River. It’s an important job for the tourism economy in the region, and it’s obviously necessary for the photo.

The idea of including local culture produced more interesting photos than would have been produced with models standing in front of the Apple Store in Century Avenue in Shanghai or the Uniqlo store in multinational brand mall on the “refurbished” Qianmen Street in Beijing.

Photos shot in Africa:

20130222-sports-illustrated-03 20130222-sports-illustrated-04

in Spain:


This article was originally published at China Hush.


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Filed under: Articles, China, Media Analysis, Social Issues

About the Author:

Mitchell Blatt is the editor of map magazine and the lead author of the Panda Guides Hong Kong guidebook. Download his ebook about traveling in rural Guizhou here. has written 15 posts on Vagabond Journey. Contact the author.

Mitch Blatt is currently in: Nanjing, ChinaMap

6 comments… add one

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  • David March 27, 2013, 5:56 am

    I personally disagree and think that the photos are rather racist, although I admit that some of the arguments posed by the various news outlets are off the mark. 
    What I feel is the crux of the issue is that the native people are viewed as a background, like a landscape. They’re not really viewed as humans, and I would agree with the assessment that they’re there to make it look “quaint”. Quaint is not a bad thing… except that in this case it appears that these people area treated as you would an animal or an old building.

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    • Vagabond Journey March 27, 2013, 6:54 am

      @David I have to respectfully disagree here. It seems to me that saying that people from indigenous or minority cultural groups shouldn’t be allowed to be models in photos or that they are degrading themselves by doing so is, in and of itself, pretty racist. It’s interesting that nobody seems to have a problem with the Caucasians dressed up in costume and posing with the models, even though they are doing the exact same thing. If Spaniards started crying racism they would be laughed at.

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      • David March 27, 2013, 7:27 am

        Vagabond Journey Oh no, I’m not trying to suggest that they shouldn’t be modelling. I just think that in this particular instance, their presence is that of a prop, and a prop that harkens back to an age when these people were considered little more than the fauna.

  • the candy trail March 28, 2013, 9:56 am

    Greetings from Cairo – but hey, I was in China, right Wade? 
    Anyway, I believe the bigger issue is: Why is there a market for this tacky bikini-girl shit in the 21st century – it’s so 1970s. The fact that these beauties pose amid cliches of the nearly-lost world is well beyond me. Like surreal. Dumb. Kitsch. 
    These images are just more bland and stereotypical stuff about cultures and tits that fits perfectly with the Hollywood version of the world …

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    • Vagabond Journey March 29, 2013, 2:16 am

      the candy trail Haha right on! We’re looking so far deep into this that we missed the simple fact that this entire thing was pretty dumb. But I think I like the fact that the Hollywood/ NGO/ MSM vision of the world exist, as it clogs our heads with so much BS that we can’t help but to be surprised each day we travel.

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  • 123 March 30, 2013, 1:12 am

    not long ago, and perhaps still so in some smaller cities( I saw it in Sarnia, Canada a few years ago), a pair of servant statues stand in the front porch, and the color is always black. Perhaps it is still reality, but very racist nonetheless.

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