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White Power in Turkey

White Power Toothpaste from TurkeyI buy the cheapest toothpaste that I can possibly find as a rule. I cannot help but to think that is all the same stuff, regardless of how different the boxes may seem. The bottom shelf is where I find must of the items that I buy, and the cost range [...]

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White Power Toothpaste from Turkey

I buy the cheapest toothpaste that I can possibly find as a rule. I cannot help but to think that is all the same stuff, regardless of how different the boxes may seem. The bottom shelf is where I find must of the items that I buy, and the cost range of toothpaste often varies by 300 to 400% between the most expensive and least so.

A month ago I picked up some cheap toothpaste in Turkey without really looking at it. For this past month I have used it everyday without reading what was written upon the tube. Upon finishing it I went to throw it in the trash, but before I did so the following words caught my attention:

“White Power”

Yes, the phrase “White Power” was printed on my tube of toothpaste superimposed over a very white family with sparkling white teeth.

I could only imagine the riot that this toothpaste would cause if it were marketed in the USA:

“We were only talking about teeth, no seriously, white power for your teeth!”

Perhaps to save the Western world a race riot sparked from a mere tube of toothpaste, I securely tossed it away into a waste basket in Syria. Don’t worry America, there will be no Toothpaste Riots while I’m on watch.

It is funny how various English language phrases are co-opted and used in different circumstances all over the world.

White Power Toothpaste from Turkey

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Filed under: Eastern Europe, Europe, Middle East, Turkey

About the Author:

I am the founder and editor of Vagabond Journey. I’ve been traveling the world since 1999, through 91 countries. I am the author of the book, Ghost Cities of China and have written for The Guardian, Forbes, Bloomberg, The Diplomat, the South China Morning Post, and other publications. has written 3720 posts on Vagabond Journey. Contact the author.

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VBJ is currently in: New York City

1 comment… add one

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  • Anonymous March 16, 2010, 3:34 pm

    you're blind! see right it. unilever is an american firm. americ firms out of america make all free..

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