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Instagram Reels Statistics Every Advertiser Should Know

Running a travel Instagram account? Check out these statistics.


In this post we will take a look at some Instagram Reels statistics you can use to better understand this feature and how you can incorporate it into your Instagram marketing strategy. You want to get more Instagram followers, right? With these statistics, you’ll understand everything about IG reels.

Reels first launched in Brazil as Cenas

Brazil is one of the largest markets for Instagram, so it makes sense that this is where the feature was launched for the first time. This feature was launched in Brazil in November 2019 under the name Cenas.

The number of Instagram users in Brazil increased by 4.34%

In Brazil, the number of users of the Instagram platform usually increases by 1% every month. However, from October to November 2020 (when Cenas / Reels were released), the number of Instagram users increased by 4.34%.

Instagram videos are available in France and Germany

After Brazil on June 24, 2020, Facebook expanded Instagram Reels to the French and German markets. The app has also undergone extensive updates.

Instagram downloads increased 11.4% in India

Instagram Reels was released in India on July 12, 2020. From July 12 to August 16, 2020, Instagram downloads increased slightly, from 7 million downloads in the 30 days before Instagram Reels launched to 7.8 million after launch (Apptopia). Instagram downloads increased by 11.4%.

Average time spent on Instagram increased 3.5% in India

Manish Chopra, Director and Head of Partnerships at Facebook India, said that “Reels is very well received and various public figures and creators from all over India are starting to use this feature.” This is reflected to some extent in the average time spent on Instagram by Indian users, which has increased by 3.5% since the launch of Instagram Reels (Apptopia).

20 out of 30 NBA teams use Instagram videos

According to the latest report, two-thirds of NBA franchises have posted at least one video since the feature launched in the United States on August 5, 2020.

The involvement of NBA teams is on average 22% higher

Instagram Reels has received involvement by NBA franchises that is 22% higher than the average for standard Instagram posts or Instagram Stories.


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