Starbucks in China is expensive, but they are not just selling fancy lattes, funky teas, and crappy coffee, they are selling what the Chinese really want.
Status
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The Symbolism And Status Of License Plates In China
I think of all the things that thousands of dollars could buy, and an auspicious license plate does not come to mind. A license plate with a string of a few 8s in a row does not seem worth 100k to me — then again, I am not a nouveau riche Chinese.
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Ferrari, Maserati, And Porsche Feed China’s Status Hungry Market
Buzzing around China in a BMW, a Mercedes, or a Lexus is nothing in this country anymore , they may as well be Volvos. To impress anybody here you need to roll up in a Porsche, a Ferrari, or a Maserati.
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