Cargo Truck With Video Advertising

TAIZHOU, China- Over the critical mass of sounds that can be heard in the streets of China — the sirens, honking horns, people in front of shops screaming through blow horns about promotions, screeching car tires, electronic bicycles braking, and clothing outlets blasting pop music — is the sound of what is basically a cargo truck driving around the city with a huge video screen on its side blaring out advertisements. This truck moves through the streets, positioning itself in prime places for visibility, showing off the large mobile video billboard on its side. I would initially take this truck to be a traffic hazard, but in today’s China it almost blends right into the cityscape. The socio-political slogans that were once painted all over the walls and on signs all throughout China a few decades ago gave way to rampant advertising — a trend which has grown into maturity today: even cars and trucks are fertile ground for the adscape.

Video advertising truck