A guide to getting your website the attention it deserves.
Websites are a must-have to compete in today’s online world. However, for businesses that operate in “grey” areas, things are often a bit more challenging.
While website design and development for grey niches, such as cannabis, are challenging, it is not impossible. For example, i49 has a good blog on this topic, and more about web design for these types of businesses can be found here.
- Create a Plan
It is essential to have a plan before designing a website. To make sure the website meets the needs of people visiting it, mapping out the buyer’s journey is a must. From the first time someone visits the business’s website to the moment they become a customer, it is necessary to keep them engaged.
What pages will the customers view? What content will they read? What offers will have the most conversions? Understanding these factors is going to help with the design of a site and ensure that leads are being nurtured through the sales funnel.
With any website, even those serving a grey niche, it is essential to create a design for the next step, not the last step. Answer the right questions in the right order for the best results. This is often where context must be considered. Businesses must take what they know about their existing customers and find out how they moved from being a visitor to a customer. Use this information to create a strategy.
- Remove Certain Things from the Website
There are some elements on a website that may detract from the message that is being conveyed. Content that is too long, complicated animations, and busy website images are just a few of the issues on this list.
Since most audiences only have an attention span of about eight seconds, it is essential to make a great first impression that can get the main point of the site and product across. This is done with short and powerful sections of content and the right icons and photographs that are clear thanks to the use of concise headers.
If all this is done correctly, review everything to make sure it does not contain any jargon or ambiguous terms. This will only be confusing to visitors.
- Include Social Follow and Share Buttons
Creating good content and effective offers are only going to go so far if users don’t have the chance to share what is posted. If social share buttons are not being used, a site owner is missing out on a lot of social media traffic that is generated by those who are reading the blog.
If this all sounds new, social sharing buttons are all those small buttons found near the bottom or the top of blog posts. They include various icons for social media sites that allow visitors to share the page on the channel of their choice.
Including these buttons are a type of non-pushy method to encourage social sharing from people on the site.
Designing a Site for Success
When it comes to the successful design of a site, there are a lot of things to consider. By using the tips here, anyone can ensure their grey product is highlighted correctly and that the site design used optimizes the product and has the best chance of converting more sales.
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