Trusted Travel Gear Store Redesigned —
A month and a half ago I put up a Trusted Travel Gear online store on Vagabond Journey.com to recommend and, hopefully, sell many of the items that I travel with.
So far, sales have trudging down the road, albeit a bit more slowly than I could have hoped for. People are buying their travel gear through this Amazon affiliated online store, but not so often that the proceeds are making much of a dent in my income/ expense ratio.
I figure that one of the main reasons for this could be presentation on the page. If I am selling something — if I want people to trust me enough to spend money on my recommendation — then the page for the store needs to look professional, clean, and good. The first Travel Gear Store had all of the content that I wanted it to have, but its presentation may have looked a little shaky. I think this may have lead to a slight lack of consumer confidence.
Original design of Trusted Travel Gear store
I am taking my first tentative steps into the territory of consumer confidence, and I still need to work out some kinks. Perhaps the lower than expected sales of the original Trusted Travel Gear store resulted from a lack of good presentation . . . or maybe the readers of VagabondJourney.com really are as prudent as I am.
Or perhaps readers simply find it overtly ironic that someone who stresses so often the importance of thrift and the conservation of money is now trying to sell them things?
Yes, it is ironic. But even the vagabond with the tightest pockets needs travel gear. I rarely spend any money, I am like a black hole in this regard, but instead of terminally sucking in hydrogen, helium, carbon and the lot, I suck in money — this is because so little of it happens to find its way into my gravitational pull.
But even though I hold money with an iron clad grasp, I still have travel gear. What I sell in the Trusted Travel Gear store is the gear that I, myself, have purchased and used. It is the gear that I have deemed acceptable to spend money on in the name of travel.
New Design for Trusted Travel Gear
A couple of months ago when I was first sifting through the dust of the Amazon affiliate program, I realized that I was presented with three options for publishing an online store:
- I could use Amazon’s aStore platform and have my travel gear shop on their server. This way looks nice, clean, and professional. But it does not allow for much adaption of the code. I really wanted to put up links to pages on Vagabond Journey.com where I had previously reviewed the gear that I am selling. I think it is important to fully provide readers with all the background information I can on why I recommend a particular piece of gear over others. I could not do this with the Amazon aStore platform.
- I could use the aStore platform on my own server. This would provide the same professional look and a little more content for Vagabond Journey.com though I still would not really be able to manipulate the code to put in the review links.
- I could assemble a bunch of individual product links together into my own store. All transactions would still be handled through Amazon, as the product links would just go to the particular item’s page on Amazon.com. This is the way that I opted to put together the travel gear store. It allows me to write as much about the item as I want and I can also link to my product reviews elsewhere on Vagabond Journey.com. I also derive a penchant satisfaction from doing things my own way.
New design of Trusted Travel Gear Store
Hopefully, I will be able to make up a decent portion of my travel funds through the Amazon affiliate program. It is a good system, as even if a person does not buy the products that I recommend, if they click through a link in my travel gear store and buy something — anything — on Amazon.com I still get a referral percentage.
So if someone clicks over to Amazon.com through the Hennessy Hammock Tent product link in the travel gear store and they end up buying Dr.Phil’s 10 Ways to be a Pecker I still get my referral cut.
. . . And perhaps other travelers may also find some of this gear useful.